The new everyday essential: plum
Backstage and street style agree on one thing. This autumn-winter, plum will take the place we used to give to browns every October. Now we’re going for shades that feel more vibrant and mysterious.
The kind of temptation that looks good on you - and you’ll want to wear it all day long
NEW SHADE
Lip Gloss Wild Berry
A juicy berry shade, halfway between ripe raspberry and the intensity of red wine. Its plumping effect is a pleasant surprise.
NEW SHADE
Satin Wine eyeliner pencil
The wine shade that will knock black off its throne. Creamy as you apply it, but then it sets and won’t budge all day.
NEW SHADE
One Touch Ash liquid eyeshadow
A creamy taupe eyeshadow, a brown with a little touch of grey, that you apply with a finger and that balances the warmth of burgundy.
Mauve Stick Blush
The blush of a stroll with the first chill. An elegant mauve. Mauve with a warm, autumnal flushed-cheek effect.
Why is plum the shade of the season?
Makes light eyes shine and dark eyes look deeper.
It doesn’t harden your features; quite the opposite, it softens them.
It gives the look a very elegant, mysterious vibe.
Feels just as good at 30 as it does at 60.
THIS COLLECTION COMES IN SETS!
It’ll be a very juicy Limited Edition
And when it’s gone, it won’t be back…
New Golden Plum collection
15.10.26
